American Express® Gold Card, One of My Favorites, Now Offers 100 K Welcome Bonus

(Updated July 30 2025 — now “as high as 100 K”)

Since 2019 I’ve used the American Express® Gold Card to turn daily dining and grocery runs into premium-cabin flights. The card’s 4× earn rate, flexible Membership Rewards® transfers, and easy-to-use monthly credits already made it a keeper. Now American Express has rolled out the richest Gold-card bonus ever: up to 100,000 points after $6,000 spend in six months. That’s $1,700-plus of travel value by most estimates.


2025 Offer Timeline

Historical context: the previous peaks were 60 K (standard), 75 K (Resy, 2024-25) and 90 K (select referrals). Today’s 100 K tops them all.

DateWhat happened
Mar 2025First reports of targeted 100 K referral links (some still showed 90 K).
Jun 26 2025Amex converted the public Gold application to an “as-high-as 100 K” model.
Jul 2025-presentPublic site and most referrals show the full 100 K; Amex gives no end date (treat as limited-time test).

Current Welcome-Offer Snapshot

Offer sourceBonusSpendTime FrameNotes
Public siteUp to 100 K$6 K6 moExact bonus (60–100 K) revealed after a soft pull.
Referral linkUp to 100 K (usually 100 K; occasionally 90 K)$6 K6 moUse our link & screenshot the banner before applying.

Tip: Try our referral link at the end and you should see the 100 K offer. If not, open the application in an incognito window to see if you have better luck there.


Key Benefits & Credits (unchanged)

PerkDetails
4× pointsU.S. restaurants (incl. delivery) & U.S. supermarkets — up to $25 K/yr. Reddit
3× pointsFlights booked directly with airlines or via amextravel.com.
$120 Dining Credit$10 mo at Grubhub, Cheesecake Factory, etc.
$120 Uber Cash$10 mo after adding card to Uber wallet.
No FTF / Purchase Protection / Extended WarrantyHandy for international trips & pricey gadgets.

Membership Rewards Deep-Dive

1. Point Valuation

  • Conservative cash-out: 1.0 ¢ via Schwab Platinum cash-out or gift cards.
  • Typical travel transfer: 1.5 – 2.1 ¢ when booked through partners.
  • My blended estimate: ≈ 1.7 ¢—the figure I use in cost/value math.
RedemptionMR CostCash PriceCPP
ANA J FK→Tokyo RT Biz95 K$4,0004.2 ¢
Delta One JFK→Lisbon (via Virgin Atlantic)48 K$2,0004.1 ¢
Hyatt Cat 4 @ 15 K (via Bilt or other transfer)15 K (not MR)$4202.8 ¢

With a little homework, you can easily beat 2 ¢ per point—doubling the value of airline “cash-back” cards.

2. 1:1 Airline Partners (Highlights)

  • Air Canada Aeroplan – rich stopover rules on one-way awards.
  • Air France/KLM Flying Blue – monthly Promo Rewards Europe sales.
  • ANA Mileage Club – best RT biz/first pricing US ↔ Asia.
  • Virgin Atlantic Flying Club – sweet Delta One redemptions US → Europe.
  • Singapore KrisFlyer – book United Polaris to Hawaii for 19 K.

3. Hotel Partners & Transfer Deals

  • Choice Hotels – great ski/Euro boutique gems at 8–12 K/night.
  • Hilton – frequent 30 % MR transfer bonuses; combine with free-night certs.
  • Marriott Bonvoy – top up points for Fifth-Night-Free stays.

4. Tips for Stretching 100 K

  1. Wait for transfer bonuses (Amex runs 15–40 % promos each quarter).
  2. Book off-peak charts (ANA, Flying Blue, Iberia).
  3. Leverage lap-seat infants on Aeroplan—points-value rocket.
  4. Use partners for surcharges—Virgin vs. ANA for UK taxes difference.

Cost-Versus-Value Math (American Express® Gold Card 100 K Version)

  • Annual fee: $325. UpgradedPoints.com
  • Credits: $240/yr (Dining + Uber) → effective $85.
  • 100 K × 1.7 ¢ ≈ $1,700 of travel value. Even 60 K ≈ $1,020.

How I Maximize the Card

  1. Front-load groceries: buy supermarket gift cards to stretch the 4× cap.
  2. Stack dining credit: order Grubhub through Rakuten to double-dip.
  3. Use transfer bonuses: 100 K can become 125 K Flying Blue miles during a 25 % promo.
  4. Add AUs: hit $6 K sooner — Amex sometimes tosses in 5–20 K AU bonuses.

Is the Gold Card for You?

Choose it if you spend $250+ / mo on dining & groceries, value flexible points, and can leverage the monthly credits. Pass if your spend is mainly outside those categories or you already hold a “super-premium” card that overlaps.


Bottom Line

With up to 100 K points — the highest Gold-card bonus ever — plus 4× earnings on food and easy credits, the Amex Gold is tastier than ever. Apply soon; history shows elevated Amex tests can vanish without notice.

Referral Disclosure
If you apply through our Amex Gold Card referral link and are approved, we may receive a bonus. Thank you for supporting the site!

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