Meet Our Travel & Rewards Personas
To help guide you through the world of credit card rewards, we’ve created four fictional personas based on real-world spending habits, income levels, travel styles, and rewards goals. These profiles are designed to make it easier for you to identify which cards might be the best fit for your life.
All reviews, recommendations, and blog posts are thoroughly researched and written by the What’s In My Wallet (WIMW) editorial team. However, for your convenience, content is posted under these personas’ names to offer clear, relatable guidance from people “like you.”
Alex – The Rising Rewards Enthusiast
Alex is in his early 30s and recently started diving into the world of points and travel rewards. He’s financially stable and eager to get more value out of his everyday spending. From planning a honeymoon in Japan to researching transfer partners, Alex is your go-to for building a strong travel card starter setup.
Card Focus: Chase Sapphire Preferred, Amex Gold, Marriott Bonvoy Boundless
Best For: Beginners ready to go beyond cashback and earn real travel rewards
Bailey – The Everyday Optimizer
Bailey is a schoolteacher who wants simplicity and value. She doesn’t travel much but still wants her spending to work for her. Whether it’s groceries, gas, or takeout, she prefers cards that earn great rewards on everyday purchases—without the fuss of managing five different accounts.
Card Focus: Chase Sapphire Preferred, Chase Freedom Unlimited
Best For: Users who want easy cashback or low-effort travel rewards
Cameron – The Premium Traveler
Cameron is a high-income corporate professional who travels often, both for work and pleasure. He’s not afraid of high annual fees—if the perks justify the cost. From airport lounges to luxury hotels, Cameron shows you how to travel smart and in style.
Card Focus: Chase Sapphire Reserve, Amex Platinum
Best For: High spenders looking for premium perks and upscale travel benefits
Drew – The Business Jetsetter
Drew is a business owner who racks up points fast with company expenses. He’s constantly flying between cities, booking hotels for conferences, and finding ways to use rewards for personal vacations too. He’s the expert on maximizing value from business cards while keeping things efficient and compliant.
Card Focus: Chase United Business, Marriott Bonvoy Boundless
Best For: Entrepreneurs and frequent flyers leveraging business spend